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With a presence throughout every US state and 4 Canadian provinces, Real supports more than 17,000 agents who use its digital brokerage platform and tight-knit professional community to power their own efficient, future-ready businesses.
Take advantage of Real’s unbeatable flexibility when it comes to customizing your team’s model and brand.
Real’s Private Label program allows eligible independent brokerages like yours to keep the brands that you’ve spent years building – while still benefiting from everything Real has to offer.
At this time, the Private Label program is not available in certain states and provinces due to state-specific regulations.
Real’s ProTeams solution allows for extreme flexibility in the business model at the team level where splits, caps, and fees can be configured on a per agent basis with reporting and reconciliation all the way to the CDA level. This enables you to easily implement a “brokerage in a box” solution – powered by the Real platform.
Real is publicly traded (NASDAQ: REAX) and offers a variety of programs that allow you and your agents to gain ownership in the form of stock through capping, production, and attraction awards – in addition to lucrative stock purchase plans.
There are 8+ ways for you and your agents to make money at Real through commissions, team building, stock ownership and awards, teaching and service contributions, and industry-leading revenue share opportunities.
Real’s network-centric ecosystem fosters the creation of business partnerships through real estate teams, referral networks, expansion teams, coaching and mentoring, as well as revenue share network partnerships.
Renowned for its close-knit community, Real’s ethos of “Work Hard. Be Kind.” is foundational to everything we do. This approach welcomes the micro-cultures from joining teams and brokerages, emphasizing collaboration over competition and synergy over silos.
One of the industry’s most forward-thinking brokerages, Real is obsessed with optimizing operations. Through our Private Label program, independent brokerages can seamlessly transition their brands; while the ProTeam solution enables the smooth portability of business models and commission plans for teams and brokerages alike. Additionally, our world-class onboarding team helps ramp you up in Real’s platform quickly and efficiently, minimizing downtime for you and your agents.
Review the FAQ below for answers to common questions about these offerings. To speak with someone in more detail, fill out the form below.
The Private Label program will be available to independent brokerages in states and provinces that allow this type of representation. Please share your information below and a Real team member will connect with you shortly.
We’re at your service! Real’s platform supports teams with operations in multiple states or provinces.
Caps are country-specific, so if you’re licensed in multiple states, you’ll be subject to one cap, and if you’re licensed in multiple provinces, you’ll be subject to a different cap.
Nope, we’ll take care of it. However, we’re always on the lookout for passionate and talented brokers. If you’re interested in joining the broker team in your state or province, give us a shout!
You can continue to leverage the name and branding you’ve built in your market; however, assets will need to be updated to reflect Real as your current brokerage of record per state and province requirements.
The ProTeams option is available to all Real teams across US and Canada.
Yes – ProTeams offers unlimited configuration down to the agent level.
Of course! Real is the brokerage of the future, so everything you need to run your business is accessible directly through Real’s platform – available on both mobile and desktop.
Check out go.joinreal.com to get more detailed information on all that Real has to offer.
Yes! We have several mastermind groups for teams and individual agents as well as masterminds led by our leadership on a weekly basis.
Here are some of our specialized mastermind groups:
Additionally, our leadership runs weekly masterminds for individual agents and teams related to Sales Production and Attraction, combined with agent led masterminds on sales, scripting, social media, and other relevant topics by experts in each area.
All of the programs are hosted for on-demand access via Real Academy.
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